Panini

Panini is one of the world’s leading sports collectibles and trading card brands, with a rich heritage dating back to 1961 in Italy. Globally recognized for its iconic designs, premium print quality, and extensive licensing portfolio, Panini has become a cornerstone brand in the international trading card and sticker market.

Panini is best known for its official partnerships with major sports leagues, teams, and athletes across football (soccer), basketball, motorsports, and golf. The brand pioneered the global sticker-collecting culture and later expanded into high-end trading cards featuring on-card autographs, premium memorabilia, and limited serial-numbered parallels.

In recent years, Panini has been a driving force in premium and luxury collectibles, producing highly sought-after lines that combine innovative materials, elegant design, and strict production limits. Its products are widely collected by enthusiasts and investors, making Panini a dominant and respected name in the modern sports collectibles industry.